Sonder Moments Basiku 3D Art Inoonekwa Nemaziso by Flint Walk

Sonder Moments Basiku 3D Art Inoonekwa Nemaziso by Flint Walk is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Girafiki yeKombiyuta, Kugadzira kwe3D, Machira neKurendera Competition Category.

SimbiGirafiki yeKombiyuta· 2023

Sonder Moments Basiku 3D Art Inoonekwa Nemaziso

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Mubairo weSimbi we A' Design Award Winner in Girafiki yeKombiyuta Category

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Colors

The Design

About Sonder Moments Basiku 3D Art Inoonekwa Nemaziso

Sonder Moments ndiyo basata 3D ye pabikacharan inoonekwa nemaziso, inoratidzwa pane digital billboard iri munzvimbo yepakati peChengdu, China. Basata iyi inoratidza mufananidzo mukuru wakagadzirwa nekushandisa computer graphics uye 3D technology inoonekwa nemaziso. Zvinhu zvakaita semaruva, marble, negirazi zvakasanganiswa nema particle effects ari pamatombo emeteorite. Basata iyi inoratidzwa pane LED screen ine 8K resolution uye chikamu chinosvika 888 square meters pahukuru. Hukuru hwakakura hunogadzira mufananidzo unosimba pakuona. Mufananidzo mukuru uyu unomiririra kuzviziva pachako nesimba remunhu mumwe nemumwe.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Sonder Moments Basiku 3D Art Inoonekwa Nemaziso, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Sonder Moments Basiku 3D Art Inoonekwa Nemaziso inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Sonder Moments Basiku 3D Art Inoonekwa Nemaziso inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.