Moonshot Cafe Bhudhi Rekuratidzira naTakeshi Yoshida

Dhizaini Moonshot Cafe Bhudhi Rekuratidzira naTakeshi Yoshida ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SirivhaMukati· 2023

Moonshot Cafe Bhudhi Rekuratidzira

na Takeshi Yoshida

Mutengi: Takeshi Yoshida

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheMukati

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#150177

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Moonshot Cafe Bhudhi Rekuratidzira

Dhizaini iyi ndeyeJapan Pavilion pamusangano weCES 2023, mumwe wemisangano mikuru yetekinoroji munyika yose. Yakafemerwa nekureruka nekuderedza, pfungwa dzepakutanga dzeZen, idzo Japan yakanga ichitevedzera kubva kare kare. Hazviwanzoitika kuva nekafe panzvimbo pekuva nebhudhi rekuratidzira rakajairika mumusangano. Nzvimbo iyi inoedza kuva senzvimbo yekuzorora apo kusangana kunotanga. Inotarisawo pakujeka nekuwanda kwenzvimbo nekuti denga renzvimbo rakadzika. Pamusoro pazvo, ine zvinhu zvegirinhi zvakawanda, zvichiratidza kushamisira kwezvakatipoteredza, kuderedza marara, uye kugadzira mamiriro akanaka ekugara.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Moonshot Cafe Bhudhi Rekuratidzira, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Moonshot Cafe Bhudhi Rekuratidzira inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Moonshot Cafe Bhudhi Rekuratidzira chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Kukura & Kupakiwa: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Matagi: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Tekinoroji Yekugadzira: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Changamire yeDhizaini: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Tsvakurudzo: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Chikurudziro: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Nguva yePurojekiti: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Mafambiro eBasa: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.