Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro by PepsiCo Design and Innovation

Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.

BronziKushambadzira· 2023

Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro

by PepsiCo Design and Innovation

Mubairo weBronzi we A' Design Award Winner in Kushambadzira Category

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The Design

About Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro

Gatorade Fuel Rover mushini unofambiswa wekuchengetedza mabhodhoro unoshandiswa nevashandi vemapoka emitambo. Fuel Rover inochengetedza uye kutakura mabhodhoro mazhinji evatambi kutenderera munda. Bhokisi rekuchengetedza riri pasi rinogona kubata kabhodhoro rekuwedzera, aizi, zvinhu zvekushandisa, kana marara akaunganidzwa. Pende yekushandisa iri kuseri ine mahomwe matatu ekuchengetedza anosungirirwa panzvimbo yawo ekutakura zvinhu zvekudzidzira kana zvekudya zvinotarwa nenyanzvi dzezvokudya. Dhizaini iyi inosunungura vashandi pakutakura zvinhu pamuviri wavo uye inoita kuti kufamba parutivi rwemutambo kuve nyore. Fuel Rover inovandudza dhizaini yekare yekuchengetedza mabhodhoro.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Gatorade Fuel Rover Ngoro Yekuchengetedza Mabhodhoro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release