Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi naNamed Co. Creative Agency

Dhizaini Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi naNamed Co. Creative Agency ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2023

Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi

na Named Co. Creative Agency

Mutengi: Sogno

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Mavara

Dhizaini

Nezvekwa Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi

Sogno Jewelry Design ibhurendi rechiratidzo chinozivikanwa chakagadzirirwa bhurendi remidhuve. Chiratidzo (logo) chinobva pamiumbwa yezvirimwa, chine kupinda kunoyeuchidza dumbu remuti uye zvidimbu zvinobva pamashizha zvakawedzerwa pahunyorwa hweserif. Muti wemuonde ndiwo unoshandiswa semufananidzo mukuru. Denderedzwa ndicho chinhu chikuru uye chinoreva mhete pamwe nekubatana kwevanhu vaviri. Chiratidzo ichi chinoshandiswa pamifananidzo, mavara, zviratidzo, mabhegi ekutengesa, mukati meshopu uye mapepa eodha. Kesi remhete rakatenderedzwa rinovhurika kufanana neruva rinotanga kutumbuka, uye maitiro emhando makumi mashanu akaedzwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Sogno Jewelry Design Chiratidzo Chinozivikanwa cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Matagi: Jewelry, Brand, Package, Identity, Symbol
Changamire yeDhizaini: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Tsvakurudzo: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Chikurudziro: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Nguva yePurojekiti: The project started in October 2020 in Seoul, and finished in March 2021.
Mafambiro eBasa: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

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