Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa by Belina Zhang

Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

BronziMukati· 2023

Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Mubairo weBronzi we A' Design Award Winner in Mukati Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa

Book Text: Geneo ndeimba yekuratidzira zvigadzirwa yakagadzirirwa mhando yezvekuchengetedza ganda inosanganisa hunyanzvi hwetekinoroji nezvinhu zvechisikigo. Nzvimbo ino ine 280 square metres inoshandisa mvura, miti neoxygen sepfungwa dzayo huru. Nzvimbo yekupinda ine chiratidzo chemwenje unoyerera semvura, rusvingo rwemabhabhuru, rusvingo rwemifananidzo, uye 5D cinema. Rusvingo rwemabhabhuru runogona kutenderedzwa, mwenje ukazobudisa miti yakasiyana-siyana iri mukati. Munzvimbo yekuratidza mavhidhiyo, mwenje wepamusoro kana denga uye sisitimu yekunhuwirira zvinochinja zvichitevedzana nezviri mumavhidhiyo. Simenti yenhema (pseudo cement) uye terrazzo zvinopa chimiro chechisikigo nechekare, zvichitevera makona ese emadziro akaenzaniswa uye akapendwa nemaoko kuti ave akapfava.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Geneo Primary Function: Dhizaini yeChitoro cheKuratidza Zvigadzirwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.