Transatlantic Innovation Week Kutaurirana kweChiitiko by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Mubairo weSimbi we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.
SimbiKushambadzira· 2024
Transatlantic Innovation Week Kutaurirana kweChiitiko
Client: U.S. Konsulat München
Mubairo weSimbi we A' Design Award Winner in Kushambadzira Category
Verified Award Winner
Verify Award Status for #153141The Design
About Transatlantic Innovation Week Kutaurirana kweChiitiko
Transatlantic Innovation Week, yakarongwa neU.S. Embassy nemakonsule mashanu makuru ose, ichiitiko chemazuva akawanda chinotarisa pakubatana kweGermany neAmerica nesimba ravo rakakura rekusika zvitsva. Pasi peshoko regore rino rekuti "creativity unbound", vhidhiyo yekushambadzira, landing page nematurusi ese e-social media akagadzirirwa vadyidzani vechiitiko. Mufananidzo mukuru wechiitiko unosanganisa shoko iri nepfungwa yekubatana semeseji huru.
The Recognition
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Transatlantic Innovation Week Kutaurirana kweChiitiko, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Transatlantic Innovation Week Kutaurirana kweChiitiko inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Transatlantic Innovation Week Kutaurirana kweChiitiko inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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