Travel Buddy Mutambo wePaBharauza naStefan Maier-Wimmer

Dhizaini Travel Buddy Mutambo wePaBharauza naStefan Maier-Wimmer ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

SimbiKushambadzira· 2024

Travel Buddy Mutambo wePaBharauza

na Stefan Maier-Wimmer

Mutengi: Holidayextras.de

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheKushambadzira

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#153173

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Nezvekwa Travel Buddy Mutambo wePaBharauza

Travel Buddy mutambo unobatanidzwa unoratidza zvigadzirwa zveHoliday Extras nemutambo. Nyika yemutambo parallax inogadzira chiitiko chekufamba chekufungidzira vatambi pavanoenda. Muchimiro cheshamwari yerwendo, vatambi vanotungamirira vaviri vari kuronga zororo, vachipa mazano erwendo runobudirira. Mazano aya anotungamira kubvunzo rinosekeresa remhando yerwendo, rinoburitsa pachena maitiro emunhu pazororo. Pamwe chete nekuongorora zvigadzirwa zvakasiyana-siyana, vatambi vanowana ruzivo rwezvavanoda muzverwendo.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Travel Buddy Mutambo wePaBharauza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Travel Buddy Mutambo wePaBharauza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Travel Buddy Mutambo wePaBharauza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Kukura & Kupakiwa: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Matagi: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Tekinoroji Yekugadzira: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Changamire yeDhizaini: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Chikurudziro: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Nguva yePurojekiti: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Mafambiro eBasa: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Nhengo dzeTimu: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel