Vivo X Series Kuiswa kweShambadziro Yekunze by Output

Vivo X Series Kuiswa kweShambadziro Yekunze by Output is a highly esteemed winner of the very prestigious 2024 Mubairo weSirivha we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.

SirivhaKushambadzira· 2024

Vivo X Series Kuiswa kweShambadziro Yekunze

by Output

Client: Output

Mubairo weSirivha we A' Design Award Winner in Kushambadzira Category

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Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series Kuiswa kweShambadziro Yekunze

Vivo X Series kuiswa kweshambadziro yekunze kwakaratidzwa paNorth Bund muShanghai. Kuiswa uku kunodzokorora nharembozha mbiri pachiyero che1:1, zvichiumba giant screen inopeta inosvika mamita masere pakukwirira uye anoda kusvika mamita gumi nemaviri pakureba. Ma-LED screen ane mufananidzo wakajeka zvakanyanya, ma-LED screen akakombama uye zvinhu zveshambadziro zvine masaisai emusoro akasiyana zvinoenderana nechitarisiko uye kupedziswa kwemidziyo chaiyo. Radar tracking, kutorwa kwemuviri uye tekinoroji ye3D inoonekwa nemaziso asina zvishandiso zvinobvumira vanhu kudyidzana nezvirimo zvedhijitari. Screen imwe neimwe inotevera ruvara rukuru rwerudzi rumwe rwenharembozha.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Vivo X Series Kuiswa kweShambadziro Yekunze, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Vivo X Series Kuiswa kweShambadziro Yekunze inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Vivo X Series Kuiswa kweShambadziro Yekunze chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy