Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota naYixian Chen

Dhizaini Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota naYixian Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SirivhaMukati· 2024

Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota

na Yixian Chen

Mutengi: CX Design

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheMukati

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Nezvekwa Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota

Rongbaohang BMW inzvimbo yemukati yekutengesa mota iri muTianjin. Marongero acho anotevera nzira yekufamba inotenderera isingagumi. Masiringi epasi rekutanga nerechipiri akafukidzwa nemapaneru eacrylic ebhuruu anoonekera, akarongwa nenzira inoratidza nzira dzekutyaira nemasaisai emvura inoyerera. Mapaneru aya anoenderana nemamiriro emvura akagadzirwa neketeni remvura nedziva. Kuchengetedzwa kwezvakatipoteredza ndiko kunotungamira purojekiti iyi, uye chimiro chemwenje chakavakwa patsva nemagirosi emapuranga akaiswa pamahwindo ari kumusoro. Nzvimbo yemahofisi yakaderedzwa kuitira kuti nzvimbo yekuzorora yevatengi ikure.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Rongbaohang BMW Mukati meNzvimbo Yekutengesa Mota chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Kukura & Kupakiwa: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Matagi: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Tekinoroji Yekugadzira: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Changamire yeDhizaini: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Tsvakurudzo: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Chikurudziro: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Nguva yePurojekiti: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Mafambiro eBasa: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Mapetenzi: Copyrights belong to Rex Duan, 2023.
Nhengo dzeTimu: Yixian Chen
Zvikwereti zveMifananidzo: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.