Hugoo Bhegi Rekushoulder rine Chigaro cheHip by Yasuhiro Yamamoto

Hugoo Bhegi Rekushoulder rine Chigaro cheHip by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Mubairo weBronzi we A' Design Award in Zvigadzirwa zveVacheche, Vana neVadiki Competition Category.

BronziZvigadzirwa zveVacheche· 2024

Hugoo Bhegi Rekushoulder rine Chigaro cheHip

by Yasuhiro Yamamoto

Client: GRIT Inc

Mubairo weBronzi we A' Design Award Winner in Zvigadzirwa zveVacheche Category

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Colors

The Design

About Hugoo Bhegi Rekushoulder rine Chigaro cheHip

Hugoo ibhegi rinotakurwa pashoulder rine chigaro chakavakirwa mukati chinobatsira kutakura mwana kana muchibuda nemhuri. Bhegi rinoramba rakaita sebhegi rakajairika rekushoulder richiri kutsigira mwana pachigaro chine padding. Mahomba mana akarongwa maererano nebasa ravanoita, zvokuti bhegi rimwe chete rinogona kuchengeta zvinhu zvinodiwa pazuva rekubuda. Mukati mebhegi rakapendwa neruvara rweyellow kuti zvinhu zviri mukati zvionekwe nyore, uye rimwe bhomba rinobvumira kuti pepa rekupukuta ribudiswe zvakananga. Jira riri kushandiswa kuita bhegi iCORDURA, yakasarudzwa nokuda kwesimba nekushanda kwenguva refu. Kana chigaro chehip chisisadiwi, Hugoo inogona kuramba ichishandiswa sebhegi rekushoulder chete.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Hugoo Bhegi Rekushoulder rine Chigaro cheHip, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Hugoo Bhegi Rekushoulder rine Chigaro cheHip inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Hugoo Bhegi Rekushoulder rine Chigaro cheHip inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama