Lighting Tunnel Basa Guru: Chikoro cheMhemberero by Nargiza Usmanova

Lighting Tunnel Basa Guru: Chikoro cheMhemberero by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Mubairo weSimbi we A' Design Award in Akitekicha yeMusangano weKutengesa, Mukati neMusangano Competition Category.

SimbiMusangano weKutengesa· 2024

Lighting Tunnel Basa Guru: Chikoro cheMhemberero

by Nargiza Usmanova

Client: GVA Lighting

Mubairo weSimbi we A' Design Award Winner in Musangano weKutengesa Category

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Colors

The Design

About Lighting Tunnel Basa Guru: Chikoro cheMhemberero

Lighting Tunnel ichikoro cheMhemberero chakagadzirirwa kambani yemwenje inonzi GVA Lighting. Madziro anofamba zvakatarisana (zig-zag) anoumba tunel yezvivakwa, ine michina yemwenje yakaiswa kumativi ose. Muuyo wemasakwa uri pakati unosimudzirwa nemwenje inoshanduka-shanduka yeLED, uye madziro machena akarereka anoratidzwa nemamwe masisitimu emwenje. Chivakwa ichi chakagadzirwa nematanda nesimbi zvine mapaneri eMDF, chakafukidzwa nevhiningi uye ine pasi rinovhenekera (reflective floor). Chikoro ichi chine huremu hwe8500 ne3500 ne3000 milimita. Mavara akasiyana-siyana anobuda mumichina yemwenje anobatsira chikoro ichi kuti chionekwe zvakanyanya pamhemberero.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Lighting Tunnel Basa Guru: Chikoro cheMhemberero, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Lighting Tunnel Basa Guru: Chikoro cheMhemberero inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Lighting Tunnel Basa Guru: Chikoro cheMhemberero inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting