Cats in a Box Dhizaini Yekutaurirana naDaniel da Hora

Dhizaini Cats in a Box Dhizaini Yekutaurirana naDaniel da Hora ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

SimbiKushambadzira· 2024

Cats in a Box Dhizaini Yekutaurirana

na Daniel da Hora

Mutengi: Adote Um Gatinho

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheKushambadzira

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Dhizaini

Nezvekwa Cats in a Box Dhizaini Yekutaurirana

Mushandirapamwe wechikwata chedhizaini wakabatanidza zvakangwara mifananidzo yakasimba nemamiriro emufaro, uchinangana nekuramba ngano dzenhema dzeCovid-19 uye kukurudzira kutorwa kwekatsi. Wakatyorwa netsvakurudzo, wakaburitsa pachena kusanzwisisa, zvichikonzera meseji dzine simba nekugadzirwa kwemhando dzezvinhu. Kuburikidza nenzira yekushambadzira ine simba nemusika werubatsiro wakabudirira, mushandirapamwe uyu hauna kungounganidza mari chete asi wakapokanawo nezvitendero zvevanhu, uchikudziridza nharaunda ine ruzivo uye tsitsi.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Cats in a Box Dhizaini Yekutaurirana, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Cats in a Box Dhizaini Yekutaurirana inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Cats in a Box Dhizaini Yekutaurirana inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Kukura & Kupakiwa: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Matagi: Cat, Pets, Adoption, Illustration, Color
Tekinoroji Yekugadzira: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Changamire yeDhizaini: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Tsvakurudzo: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Chikurudziro: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Nguva yePurojekiti: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Nhengo dzeTimu: Daniel da Hora
Zvikwereti zveMifananidzo: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.