Sirivha Musangano weKutengesa · 2025
Morita Wds 2023 Chikamu cheKuratidzira
- Mubairo weSirivha we A' Design Award 2025 in Musangano weKutengesa
- CLIENT: HAKUTEN Corporation
- Estimated Number of Design Views: 20,012
- Verification code 8C3AB89569 · Verify this award
Colors
About Morita Wds 2023 Chikamu cheKuratidzira
Morita Wds 2023 chikamu chekuratidzira chakagadzirirwa mugadziri wemidziyo yemazino. Chikamu ichi chine chiyero che32000 ne15000 ne4500 mamirimita. Dhizaini iyi inoratidza mashure ezvigadzirwa panzvimbo pekungoratidza zvigadzirwa zvoga. Zvikamu zvinopatsanurwa zvichiratidzwa, michina yemukati inoratidzwa kuburikidza nemahwindo anoonekera, uye zviyero zvinoiswa pachena kutsanangura chinangwa chedhizaini. Mapaneru emadziro anogadzirwa kubva kumarata esimbi anosara mushure mekuchekwa. Chivakwa chinosungwa nemazikuru pasina glue, saka zvinhu izvi zvinogona kushandiswazve.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Morita Wds 2023 Chikamu cheKuratidzira, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Morita Wds 2023 Chikamu cheKuratidzira inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Morita Wds 2023 Chikamu cheKuratidzira chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensions & Packaging
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Production Technology
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Design Challenge
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Research
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Project Duration
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Operation Flow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Image Credits
- Image #No1~5 : Photographer, Akira Arai.
