Coral Scratcher Danda Rekukwenya Rekatsi by Hangzhou Owls Technology Co., Ltd.

Coral Scratcher Danda Rekukwenya Rekatsi by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Mubairo weSirivha we A' Design Award in Kutarisira Mhuka, Matoyi, Zvishandiswa neZvigadzirwa zveMhuka Competition Category.

SirivhaKutarisira Mhuka· 2025

Coral Scratcher Danda Rekukwenya Rekatsi

by Hangzhou Owls Technology Co., Ltd.

Client: Hangzhou owls Technology Co., Ltd.

Mubairo weSirivha we A' Design Award Winner in Kutarisira Mhuka Category

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Verified Award Winner

Verify Award Status for #166375

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coral Scratcher Danda Rekukwenya Rekatsi

Coral Scratcher idanda rekukwenya rekatsi rakafuridzirwa nemapazi ekorari nemafungu egungwa. Chimiro chine mapazi chinopa nzvimbo dzekutsika, saka katsi dzinogona kukwira kusvika pamusoro dzozorora ipapo, kusanganisira katsi dzisina kunyanya kugwinya. Pamusoro pacho panoshandawo setafura yeparutivi yezvinhu zvakaita semabhuku, magazini nezvishandiso zvekudzora kure. Muviri mukuru wakagadzirwa nependi yepepa isingakanganisi zvakatipoteredza, iyo inoramba kukwenywa uye isinganyanyi kudonhedza zvimedu. Hwaro nepamusoro zvakagadzirwa nesimbi yakaomeswa nekutonhora ine pendi yepurasitiki. Chimiro chemodhura chakabatanidzwa netsvimbo imwe chete ine zvirungo chinobvumira kuti hurefu hugadziridzwe.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Coral Scratcher Danda Rekukwenya Rekatsi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Coral Scratcher Danda Rekukwenya Rekatsi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Coral Scratcher Danda Rekukwenya Rekatsi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
Dimensions & Packaging: The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
Tags: pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
Production Technology: The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable.
Design Challenge: The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
Research: Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
Inspiration: Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
Project Duration: This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
Operation Flow: This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
Patents: China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22
Team Members: Jianjun Le
Yanlin Zhu