Dhizaini Miniso Land Kutengesa naXiang Li ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

GoridheMukati· 2025

Miniso Land Kutengesa

na Xiang Li

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheMukati

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Mavara

Dhizaini

Nezvekwa Miniso Land Kutengesa

Mukati menzvimbo ine matanho matatu yeMiniso Land, kune nzvimbo nhanhatu huru uye marudzi anopfuura makumi manomwe ezvigadzirwa zvakabatanidzwa kubva munyika dzakasiyana dzeIP. Mugadziri anowana kubatanidzwa kwekusiyana kwezvikamu nekushanda zvakanaka kwenzvimbo nekugadzira nzvimbo dzakasiyana dzemamiriro, achitiza kusanakidza kunogona kuunzwa nezviitiko zvekutenga zvinodzokororwa zvechinyakare. Kubva munzvimbo yebhokisi rakavanzika rinenge riri mumabhurubhuru epinki, nzvimbo yakazara ine mhedzisiro yekuona yemontage, nzvimbo yemhuka dzipfuwo nenzvimbo yekunhuhwirira zvine kunzwa kwakasiyana kwezvisikwa, kusvika kunzvimbo yetoys dzakapfava inonzwa sekupinda munyika yengano dzevana.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Miniso Land Kutengesa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Miniso Land Kutengesa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Miniso Land Kutengesa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Matagi: interior retail
Changamire yeDhizaini: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Chikurudziro: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Nguva yePurojekiti: Shanghai, China
Zvikwereti zveMifananidzo: Photograph丨SFAP

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