Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege naMichael Holler and Deniz Kurtcepe

Dhizaini Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege naMichael Holler and Deniz Kurtcepe ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheChiso, Kushandira Pamwe neRuzivo rweMushandisi.

GoridheChiso· 2025

Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege

na Michael Holler and Deniz Kurtcepe

Mutengi: Cathay Pacific Airways Limited

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheChiso

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege

Cathay Pacific In Flight Entertainment chirongwa chedhijitari chinoshandiswa nevafambi vari mundege. Chirongwa ichi chinokwanisa kushanda pamhando gumi neina dzemascreen uye chinoshanda mundege dzeAirbus A350, Boeing 777 neAirbus A321. Musiyano wakakwirira wemavara unobatsira kuti vanhu vose vakwanise kushandisa zviri nyore. Chikamu chinonzi My Journey chinobvumira vafambi kugadzirisa nzira yerwendo rwavo sekuda kwavo, uye raibhurari ine zvinodarika zviuru gumi (10,000) zvezvinhu zvevaraidzo inopa mafirimu, zvirongwa zveterevhizheni, mapodcast uye kutenga zvinhu. Kufamba muchirongwa kunogona kuitwa nekubata screen, nehandset kana nemabhatani epachigaro. Chikamu chinonzi Watch Together chinobvumira kuona zvirongwa panguva imwe chete nevamwe vafambi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Cathay Pacific Chirongwa cheVaraidzo Mukati Mendege inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Kukura & Kupakiwa: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Matagi: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Tekinoroji Yekugadzira: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Changamire yeDhizaini: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Tsvakurudzo: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Chikurudziro: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Nguva yePurojekiti: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Mafambiro eBasa: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Mapetenzi: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Nhengo dzeTimu: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Zvikwereti zveMifananidzo: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023