Serasa Digital App yeRunhare naRodolpho Henrique

Dhizaini Serasa Digital App yeRunhare naRodolpho Henrique ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheTekinorojii yeFoni, Maapurikesheni neSofutiweya.

SimbiFoni· 2025

Serasa Digital App yeRunhare

na Rodolpho Henrique

Mutengi: Serasa

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheFoni

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Nezvekwa Serasa Digital App yeRunhare

Serasa isangano rinounganidza mashoko echikwereti uye rinobatanidza data yezvibodzwa zvechikwereti zvevanhu vanodarika bhiriyoni. Chirongwa ichi chakanangana nekugadzirisa patsva chikuva cheB2B chiripo nekutarisa zvikuru pazvinodiwa nevashandisi. Kubva pachinzvimbo chechigadzirwa, chinangwa chaive kuderedza mibvunzo yerutsigiro rwevatengi uku chichiwedzera chiyero chekuchinjana. Dambudziko guru raive rekufunga patsva chikuva cheB2B nekutarisa mushandisi muindasitiri imo kuvimba nemasevhisi echikwereti kusati kwasimbiswa.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Serasa Digital App yeRunhare, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Serasa Digital App yeRunhare inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Serasa Digital App yeRunhare inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Kukura & Kupakiwa: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Matagi: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Tekinoroji Yekugadzira: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Changamire yeDhizaini: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Tsvakurudzo: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Chikurudziro: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Nguva yePurojekiti: The projects started in January 2023 and finished in December 2023
Mafambiro eBasa: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Nhengo dzeTimu: Rodolpho Henrique
Zvikwereti zveMifananidzo: Rodolpho Henrique