Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti naLMNT Company

Dhizaini Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti naLMNT Company ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2025

Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti

na LMNT Company

Mutengi: LMNT Company

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

61,793

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Simbisa Mamiriro eMubairo we#170399

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Dhizaini

Nezvekwa Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti

Namuh Investment Rebranding ndiyo dhizaini yebhurendi aidhentiti yakagadzirirwa nharaunda yekudyara mari inotarisa kune vechidiki veMillennials neGen Z. Kushandurwa kwebhurendi uku kunotamisa nharaunda iyi kubva pakutengesa masheya kuenda kukukura kwemunhu pachake kuburikidza nekudyara mari. Sisitimu yedhizaini yakavakirwa pamufananidzo wegonhi inomiririra mikana mitsva uye inoshandiswa nenzira yakafanana pamativi ese anosangana nemutengi. Mifananidzo ine ndangariro inoratidza kudyara mari senzira iri nyore uye inogamuchirika. Pfungwa yeDaily Shift inokurudzira kuti mari inoshandiswa zuva nezuva ishandurwe kuita kudyara mari kunotarisa panguva inouya.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Namuh Investment Rebranding Kugadzirwa kweBhurendi Aidhentiti inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Kukura & Kupakiwa: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Matagi: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Tekinoroji Yekugadzira: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Changamire yeDhizaini: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Tsvakurudzo: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Chikurudziro: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Nguva yePurojekiti: Seoul, Republic of Korea
Mafambiro eBasa: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Nhengo dzeTimu: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Zvikwereti zveMifananidzo: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.