Axel Chaturiko cheJasi Chinozvimirira by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 Mubairo weBronzi we A' Design Award in Dhizaini yeFenichara Competition Category.
BronziFenichara· 2025
Axel Chaturiko cheJasi Chinozvimirira
Client: Iva.n Design Studio
Mubairo weBronzi we A' Design Award Winner in Fenichara Category
Verified Award Winner
Verify Award Status for #170531The Design
About Axel Chaturiko cheJasi Chinozvimirira
Pazvinowedzera zvinhu zvaunoturika pairi, ndipo pazvowedzera kusimba; ndizvo zvinonyanya kukosha pamusoro pechinhu ichi. Zvituriko zvenjazi zvinowanzova nedambudziko rekumira zvakanaka; majasi, makoti, masiweta nezvimwe zvinogona kuita kuti chaturiko chirereme. Kana tiri kuna Axel, pakugadzirwa kwake, vagadziri vakashandisa simba rinokwevera pasi semubatsiri, kubatsira vashandisi kuita kuti chaturiko chirefu chigare chakadzikama pakati uchishandisa axis yepakati yacho. Axel chigadzirwa chemhando yepamusoro. Chakavakwa nezvinhu zviviri chete; chibatanidzo chesimbi negumbo guru rehuni. Zvakawedzerwa katatu. Chakareruka kugadziriswa nekuti chakagadzirwa nemaoko.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Axel Chaturiko cheJasi Chinozvimirira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Axel Chaturiko cheJasi Chinozvimirira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Axel Chaturiko cheJasi Chinozvimirira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
- Dimensions & Packaging
- The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
- Tags
- furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
- Production Technology
- Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
- Design Challenge
- Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
- Research
- Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
- Inspiration
- While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
- Project Duration
- The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
- Operation Flow
- This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
- Team Members
- Ivan Levak, Iva Grgic
- Image Credits
- Photo by Marija Gasparija
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
