Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure naAdam Miller - Hot Wheels RC Design Team

Dhizaini Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure naAdam Miller - Hot Wheels RC Design Team ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheMatoyi, Mitambo neZvigadzirwa zveVaraidzo.

SirivhaToyi· 2025

Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure

na Adam Miller - Hot Wheels RC Design Team

Mutengi: Mattel Inc.

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheToyi

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Nezvekwa Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure

Hot Wheels Monster Truck RC chishandiso chekutungamira mitambo yemotokari kubva kure. Chishandiso ichi chakagadzirirwa vateveri varipo vekutamba nemitambo inotungamirwa neredhiyo uye vashandisi vane zvido zvakasiyana-siyana zvekufamba nekushandisa maoko. Bhatani rimwe chete hombe rinomutsa chinhu chemitambo yekuita zviratidzo. Zvishandiso zvekutungamira nzira zvihombe uye zvakaiswa miseve iri pachena. Chishandiso ichi chinogona kubatwa muruoko, kusungirirwa netambo yemuhuro, kana kuiswa pachinhu chakati sandara. Kugadzirwa kwacho kwakatevera nzira dzekugadzira dzinoisa munhu pakati, kubvunzurudza nyanzvi uye kuedzwa kakawanda nevana.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hot Wheels Monster Truck RC Chishandiso Chekutungamira Toyi Chiri Kure chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
Kukura & Kupakiwa: 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).

The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall.
Matagi: accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
Tekinoroji Yekugadzira: Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
Changamire yeDhizaini: The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
Tsvakurudzo: The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
Chikurudziro: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
Nguva yePurojekiti: The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
Mafambiro eBasa: The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
Nhengo dzeTimu: Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini
Zvikwereti zveMifananidzo: Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.