Top Toy Dhizaini yeMukati meChitoro Chikuru naLi Xiang

Dhizaini Top Toy Dhizaini yeMukati meChitoro Chikuru naLi Xiang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SirivhaMukati· 2026

Top Toy Dhizaini yeMukati meChitoro Chikuru

na Li Xiang

Mutengi: Top Toy

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheMukati

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Dhizaini

Nezvekwa Top Toy Dhizaini yeMukati meChitoro Chikuru

Top Toy idhizaini yemukati mechitoro chikuru chepasi rose chiri paNanjing East Road muShanghai. Chitoro ichi chinoshandisa mutauro wenzvimbo une chimiro chemitambo wakafemerwa nemapakeji ematoyi nemamakonzoro emitambo echinyakare. Kunze kwechivakwa kunoyeuchidza pakeji yeblister, uye masitepisi akarongwa semadanho emutambo. Nzvimbo dzemavara-vara dzine vatambi, nzvimbo dzekofi nezvidhinha zvekuvaka zvinoumba mifananidzo inotungamirira kuongorora. Kuvaka kwemamodhuru nemavara akashinga zvinotsigira dingindira rekutamba. Dhizaini iyi inovavarira kuita kuti kutengesa kwepanzvimbo kuve kunopindirana uye kunobata mwoyo kuvashanyi vezera rese.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Top Toy Dhizaini yeMukati meChitoro Chikuru, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Top Toy Dhizaini yeMukati meChitoro Chikuru inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Top Toy Dhizaini yeMukati meChitoro Chikuru chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Matagi: interior, retail
Tsvakurudzo: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Chikurudziro: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Nguva yePurojekiti: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Mafambiro eBasa: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Zvikwereti zveMifananidzo: SFAP