Si Shengsheng Seti yeZvipo zveMagineti naPeng Gao, Mian Wu and Yixuan Wu

Dhizaini Si Shengsheng Seti yeZvipo zveMagineti naPeng Gao, Mian Wu and Yixuan Wu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yeZvipo.

SimbiZvipo· 2026

Si Shengsheng Seti yeZvipo zveMagineti

na Peng Gao, Mian Wu and Yixuan Wu

Mutengi: The China Media Group Spring Festival Gala

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheZvipo

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Simbisa Mamiriro eMubairo we#174634

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Si Shengsheng Seti yeZvipo zveMagineti

Si Shengsheng iseti yezvipo zvemagineti yakagadzirirwa Mutambo weChirimo weChina uye Gore reNyoka. Seti iyi ine zvinamira zvefiriji zvina, uye chinamira chimwe nechimwe chine chikomborero chakasiyana, chakadai semufaro, upfumi uye kunakidzwa nechikafu chakanaka. Mutsika dzechiChina, nyoka inomiririra kuvandudzwa nekuenderera mberi kuburikidza nekutenderera kwayo kwechisikigo kwekurara kwenguva refu nekuvhunura ganda. Dhizaini iyi inosanganisa nyoka neruyi, chiratidzo chechinyakare cherombo rakanaka, ichishandura chisikwa chinotyiwa kuita mascot ine ushamwari. Zvinamira izvi zvinogona kunamirwa pachero pamusoro upi zvawo une magineti uye kurongwa zvakasununguka.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Si Shengsheng Seti yeZvipo zveMagineti, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Si Shengsheng Seti yeZvipo zveMagineti inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Si Shengsheng Seti yeZvipo zveMagineti inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Kukura & Kupakiwa: 250*250*30
Matagi: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Tekinoroji Yekugadzira: CNC,Stamping manufacturing, Epoxy resin coating
Changamire yeDhizaini: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Tsvakurudzo: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Chikurudziro: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Nguva yePurojekiti: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Mafambiro eBasa: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Nhengo dzeTimu: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Zvikwereti zveMifananidzo: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025