Connect To Turkiye Aegean Part Chiitiko cheTsika by Turkish Airlines

Connect To Turkiye Aegean Part Chiitiko cheTsika by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 Mubairo weSimbi we A' Design Award in Chiitiko neMisangano Competition Category.

SimbiChiitiko· 2026

Connect To Turkiye Aegean Part Chiitiko cheTsika

by Turkish Airlines

Client: Turkish Airlines

Mubairo weSimbi we A' Design Award Winner in Chiitiko Category

7,473

Verified Award Winner

Verify Award Status for #175016

View at A' Design Award Press Release Award Badge

Colors

The Design

About Connect To Turkiye Aegean Part Chiitiko cheTsika

Connect To Turkiye Aegean Part chiitiko chetsika chinoitwa mumaguta akawanda chakagadzirirwa senhoroondo inofamba pane kuti chive chiitiko chakamira panzvimbo imwe chete. Vaenzi vanotungamirirwa mumaguta akati wandei, uye guta rimwe nerimwe rine dingindira raro pamwe neruzivo rwepfungwa dzemuviri. Kudyidzana kunoitika kuburikidza nenzvimbo, nyaya uye magadzirirwo panzvimbo yezvidzitiro zvemagetsi. Panzvimbo yekuchera matongo yeEphesus, zvivakwa zvese zvakavakwa pamapuratifomu akakwiridzirwa anogona kubviswa, zvekuti hapana zvinonamira, zvinosungirira kana michina inorema yakabata pasi rekare. Kuchengetedzwa kwenhaka uye chokwadi chenzvimbo zvinoiswa pamberi pekushamisira nehukuru.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Connect To Turkiye Aegean Part Chiitiko cheTsika, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Connect To Turkiye Aegean Part Chiitiko cheTsika inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Connect To Turkiye Aegean Part Chiitiko cheTsika inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tags: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Production Technology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Design Challenge: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Research: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiration: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Project Duration: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operation Flow: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Image Credits: All visual and media credits: Turkish Airlines