Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba naJesseter Wang and Hannah Sun

Dhizaini Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba naJesseter Wang and Hannah Sun ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheFirimu, Vhidhiyo neAnimesheni.

BronziFirimu· 2026

Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba

na Jesseter Wang and Hannah Sun

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheFirimu

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Dhizaini

Nezvekwa Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba

Book Text: Once Upon a Rabbit ipurojekiti yekugadzira dhizaini yepikicha inofamba yakafemerwa nezvinhu zvetsika dzeMutambo weMarambi uye ndangariro dzokuona dzeuduku. Basa iri rinovaka mutauro wokuona wakapfava, unotaura zvakawanda, kuburikidza nokusanganisa chimiro chine mativi nemuono wokunyorwa nemaoko, zvichigadzira mifananidzo inonzwikwa ichirongeka uye ichitamba pamwe chete. Zvimiro zvinodzokorora sekutsuru neTangyuan, mabhora emupunga, zvinoshandiswa semhando dzokuona, nepo kufamba, ridhimu, uye kuronga zvichisimbisa mamiriro ekunze nokuenderera mberi, zvichiguma nokuwana dhizaini yakabatana yakadzika midzi mukudziya, kujairana, uye kuita kwetsika.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Once Upon a Rabbit Primary Function: Kanani Kepikicha Kanofamba inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Kukura & Kupakiwa: 16x9 video file
Matagi: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Tekinoroji Yekugadzira: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Changamire yeDhizaini: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Tsvakurudzo: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Chikurudziro: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Nguva yePurojekiti: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Mafambiro eBasa: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Nhengo dzeTimu: Jesseter Wang,
Hannah Sun
Zvikwereti zveMifananidzo: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]