Qwerty Sofa Rinogara Sabhedi by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Mubairo weSirivha we A' Design Award in Dhizaini yeFenichara Competition Category.
SirivhaFenichara· 2018
Qwerty Sofa Rinogara Sabhedi
Client: CONCEPTICONstudio
Mubairo weSirivha we A' Design Award Winner in Fenichara Category
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The Design
About Qwerty Sofa Rinogara Sabhedi
QWERTY isofa bedi yakaumbwa sekiibhodhi yekombiyuta. Kiyi imwe neimwe inoumba pillow yakapfava inotsigira mushandisi paanenge achishanda kuhofisi kana kumba. Mamicro electric motors, anodzorwa nechishandiso chekure (remote unit), anogadzirisa pillow yekiyi imwe neimwe zvakasiyana, zvokuti chikamu chose chinogona kuchinjwa chimiro. Remote inopa zvirongwa gumi zvakagadzirirwa kare (preset settings), uye zvimwe zvirongwa zvinogona kuwedzerwa. QWERTY inogona kushandiswa sesofa, semubhedha, kana sechitsigiro chakagadzirirwa zvachose maererano nezvido zvomushandisi. Dhizaini iyi inoshandura mufananidzo unozivikanwa wezuva nezuva kuita fenicha inogona kuchinjwa-chinjwa, ine zvishoma zvekusekesa (irony) zvakapfava.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Qwerty Sofa Rinogara Sabhedi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Qwerty Sofa Rinogara Sabhedi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Qwerty Sofa Rinogara Sabhedi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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