Niannujiao Jiaoding Flagship Store Chitoro Chikuru by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Chitoro Chikuru by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Mubairo weSimbi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

SimbiMukati· 2019

Niannujiao Jiaoding Flagship Store Chitoro Chikuru

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Mubairo weSimbi we A' Design Award Winner in Mukati Category

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Verified Award Winner

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Colors

The Design

About Niannujiao Jiaoding Flagship Store Chitoro Chikuru

Niannujiao Jiaoding Flagship Store chinzvimbo chekutengesa chiri mukati meimba iri muBeijing, China, chine mabhurendi maviri emhando yezvipfeko zvevakadzi mune imwe nzvimbo ine 180 square metres. Pfungwa yekugadzira ndeyekuenzanisa kusina rutsigiro. Mafambiro, mavara, mafambiro ekufamba, basa uye huwandu hwezvigadzirwa zvinoenzaniswa kuitira kuti bhurendi rimwe nerimwe rirambe rine hunhu hwaro. Niannujiao ine unyoro uye yakajeka, izvo Jiaoding iri yemazuva ano, iri nyore uye ine mafashoni. Zvinyorwa zvinosanganisira gray slate tile, bronze steel plating, girazi rakajeka, peinzi chena nepink, mapepa ematanda, mucheka uye artificial terrazzo.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Niannujiao Jiaoding Flagship Store Chitoro Chikuru, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Niannujiao Jiaoding Flagship Store Chitoro Chikuru inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Niannujiao Jiaoding Flagship Store Chitoro Chikuru inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi