Butterfly Chigaro cheNdege by James Lee is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Motokari, Kufamba neKuendesa Competition Category.

SirivhaMotokari· 2020

Butterfly Chigaro cheNdege

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Mubairo weSirivha we A' Design Award Winner in Motokari Category

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Colors

The Design

About Butterfly Chigaro cheNdege

Butterfly ihurongwa hunochinjika hwezvigaro zvendege hunobvumira kushanduka pakati pezvigaro zvepamusoro zveekonomi nemibhedha yakati sandara yekirasi yebhizinesi. Suite imwe neimwe yeButterfly ine zvigaro zviviri zvinowirira zvakamiswa zvakatarisana nemumwe nemumwe, uye zvigaro zvese zviri zviviri pamwe chete zvinotengeswa sepremium economy. Vashandi vemumhepo vanogona kupidigura chigaro chepafafitera kuti chiumbe sofa rekumativi, zvichigadzira suite yekirasi yebhizinesi yemufambi mumwe chete. Kupidigura chigaro cheaisle zvakare kunogadzira nzvimbo huru yakati sandara yekurara. Hurongwa uhu hunobvumira vashandisi kugadzirisa kebhini maererano nekushanduka kwekudiwa uye kushandisa nzvimbo yepasi nenzira inobudirira.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Butterfly Chigaro cheNdege, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Butterfly Chigaro cheNdege inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Butterfly Chigaro cheNdege chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne