Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira by Artmask Group

Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira by Artmask Group is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Firimu, Vhidhiyo neAnimesheni Competition Category.

SirivhaFirimu· 2020

Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira

by Artmask Group

Client: PKO Poznań Marathon

Mubairo weSirivha we A' Design Award Winner in Firimu Category

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Verified Award Winner

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Tsvakai Zvimwe Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira

Mendari yeMarathon yePoznan mufananidzo unofamba wakagadzirwa kuratidza mendari yePKO Poznan Marathon yechimakumi maviri. Mufananidzo unofamba unoratidza zvidimbu zvidiki zvichisangana kuti zviumbe mendari, uye chidimbu chimwe nechimwe chinomiririra gore rimwe rezvakaitika kubva pakutanga marathon. Rukanda rwemendari rune mifananidzo yenhoroondo yakadhindwa kubva kumitambo yose yechiitiko ichi, yakarongwa maererano nenguva yayakaitika. Mendari inoyera 80 na 80 na 7 mamiritimita uye yakaumbwa nesimbi nesirivheri. Mufananidzo unofamba wakagadzirwa muchimiro che4K kuti ukurudzire kunyoresa mumujaho wegore rechingwaru.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Poznan Marathon Medal Primary Function: Mufananidzo Unofamba Wekushambadzira chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019