Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko by SpActrum

Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko by SpActrum is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

BronziMukati· 2021

Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko

by SpActrum

Client: SpActrum

Mubairo weBronzi we A' Design Award Winner in Mukati Category

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Colors

The Design

About Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko

Nyaya yeBhuku: Masstone ndiyo dhizaini yemukati mechitoro chemhando dzezvipfeko iri kuTaiyuan, China. Chitoro ichi chinofukidza masikweya mita mazana mashanu nemakumi maviri (520) pamazorwa maviri uye chakarongwa sebindu remukati. Mutariro mukuru unyoro unotungamira kunzira yekupinda, uye nzira inobatanidza kusvika padanho repamusoro. Matanho matatu mapfupi anowedzera nzira dzimwe. Nzira dzemutariro, madanho nemadhanda zvinotsigira mitambo yekuratidza zvipfeko, kuedza zvipfeko, kutengesa uye kuzorora. Zvinhu zvinoshandiswa zvinosanganisira mapuranga eanodized aluminium, GRG, terrazzo uye chimiro chesimbi. Rusvingo rwakasikwa rwemiriwo runoiswa mvura zvichiitwa nemudziyo runopfava chimiro chekero. Chivakwa chekongiri chinosiiwa chakavhurika, chisina kufukidzwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Masstone Kugadzirwa Kwemukati kweChitoro cheMhando dzeZvipfeko inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan