Hch Primary Function: Kugadzirwa Kwemukati Kwechitoro Chembatanidzwa Yefashoni by SpActrum is a highly esteemed winner of the very prestigious 2021 Mubairo weSirivha we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.
SirivhaMukati· 2021
Hch Primary Function: Kugadzirwa Kwemukati Kwechitoro Chembatanidzwa Yefashoni
by SpActrum
Client: SpActrum
Mubairo weSirivha we A' Design Award Winner in Mukati Category
Verified Award Winner
Verify Award Status for #95823The Design
About Hch Primary Function: Kugadzirwa Kwemukati Kwechitoro Chembatanidzwa Yefashoni
Book Text: HCH chitoro chefashoni chiri mune imwe modheni yezvitoro. Kugadzirwa kwacho kunotora kubva pahoro rine mbiru dzakaenzana kumativi ese, izvo zvinoyeuchidza chirongwa chebasilika yekare. Naizvozvo mukati macho munochinja kubva pamamiriro emabhizinesi kuenda kune matsvene. Kuronga uku kwakavakirwawo pamatembere ekare eGiriki uye mitemo yekuona zvakanangana yeAcropolis. Zvitima zvitatu zvine ruvara rwepinki zvakarongwa kuti zvinange kune rimwe nerimwe uye kutungamira vashanyi kupfuura munzvimbo yakadzika. Mamannequin anogona kupinzwa mumaburi ari pamusoro pezvitima kuti aumbe nzira yekufamba. Konikiriti yakasimbiswa neglassfibre, terrazzo uye simbi zvakashandiswa.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Hch Primary Function: Kugadzirwa Kwemukati Kwechitoro Chembatanidzwa Yefashoni, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hch Primary Function: Kugadzirwa Kwemukati Kwechitoro Chembatanidzwa Yefashoni inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hch Primary Function: Kugadzirwa Kwemukati Kwechitoro Chembatanidzwa Yefashoni chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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