Mitsubishi eK X (Cross) Primary Function: Bhurocha by Tomohira Kodama

Mitsubishi eK X (Cross) Primary Function: Bhurocha by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.

SirivhaKushambadzira· 2020

Mitsubishi eK X (Cross) Primary Function: Bhurocha

by Tomohira Kodama

Client: Mistubishi Motors

Mubairo weSirivha we A' Design Award Winner in Kushambadzira Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Primary Function: Bhurocha

Mitsubishi eK X ibhurocha rakagadzirirwa mota diki inonzi kei car yerudzi rwe-crossover. Bhurocha iri rinoratidza mota iyi seyakadzikira asi ine unhu hweSUV, chimiro chinoshingaira uye kushandisa mafuta zvishoma. Chimiro chekurongedza chinotevera pfungwa yeCute Beast iyo yakatungamirirawo kugadzirwa kwekunze kwemota. Musanganiswa wakasimba weruvara rwuyerwo neruvara rutema unoshandiswa kukwezva kutariswa nekukurumidza. Basa rimwe nerimwe uye chimiro chekushanda kwayo zvinoratidzwa mune magadzirirwo akajeka. Bhurocha iri rakagadzirwa kuti risvike vatengi vanoda kuedza chimwe chinhu chitsva.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Mitsubishi eK X (Cross) Primary Function: Bhurocha, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mitsubishi eK X (Cross) Primary Function: Bhurocha inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mitsubishi eK X (Cross) Primary Function: Bhurocha chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release