Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu naMichelle Mak - forceMAJEURE Design

Dhizaini Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu naMichelle Mak - forceMAJEURE Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheZvishoma neZvakagadzirirwa.

GoridheZvishoma· 2020

Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu

na Michelle Mak - forceMAJEURE Design

Mutengi: Diageo

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheZvishoma

55,278

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#99660

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu

Zacapa Reserva Limitada 2019 idhizaini yepakeji yakagadzirwa muhuwandu hushoma yeramu yakachengetwa kwenguva refu. Chiratidzo chebhurauni chine mavara egoridhe foiri chinowirirana neruvara rweamber negoridhe rwemvura yacho. Bhandi repetate rinozivikanwa, bhandi rakarukwa neuswa rakagadzirwa nemavara akakosha kudhizaini iyi nevakadzi vemhizha vekuGuatemala, rinoputira bhodhoro. Dhizaini yekanister inosanganisa mavara nemasuoneke akafuridzirwa nenzvimbo dzemuGuatemala. Pakanister, bhandi repetate nebhandi rinozivikanwa rine zvinyorwa zvekuravira zvinoratidzwa nemavara egoridhe.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zacapa Reserva Limitada 2019 Dhizaini yePakeji yeRamu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Kukura & Kupakiwa: Bottle: 750 ml
Matagi: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Tekinoroji Yekugadzira: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Changamire yeDhizaini: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Chikurudziro: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Nhengo dzeTimu: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Zvikwereti zveMifananidzo: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design