The Mix Land Chitoro cheStreetwear by Yuan Lijun

The Mix Land Chitoro cheStreetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

BronziMukati· 2020

The Mix Land Chitoro cheStreetwear

by Yuan Lijun

Client: Xianxiang Design

Mubairo weBronzi we A' Design Award Winner in Mukati Category

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Verified Award Winner

Verify Award Status for #99894

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Colors

The Design

About The Mix Land Chitoro cheStreetwear

The Mix Land ichitoro chezvipfeko zvomumugwagwa (streetwear) chiri muHangzhou, China. Pfungwa yekugadzira inotangira pamufananidzo welabhoratari uye inoshandisa tsika dzomumugwagwa mukuratidza mukati meimba. Zvigadzirwa zvitatu zveunyanzvi zvinofamba-famba, zvinonzi kubudiswa kwesimba, kuunganidzwa uye tafura yekuparadzaniswa, zvinosanganisa ruzha, kuona nekubata kuti kugadzire ruzivo runopindirana. Bhuruu rinopenya-penya (neon blue) rakadzama, mahwindo nemikova ine mavara akasiyana-siyana, pamwe nemascreen edhijitari, ndizvo zvinoumba zvinhu zvikuru zvinoonekwa. Zvigadzirwa zvinoratidzwa zvinogona kugadziriswa zvakare mukati menzvimbo yakashama, saka chitoro chinokwanisa kushandura maererano nezvinodiwa zvekutengesa uye zvekuwana ruzivo rwakananga.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne The Mix Land Chitoro cheStreetwear, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. The Mix Land Chitoro cheStreetwear inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. The Mix Land Chitoro cheStreetwear inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019