Fido Dido House by 7UP Free Shaqada Koowaad: Rakibaadda Sumadda Waayo-aragnimada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Munaasabadaha iyo Dhacdooyinka Competition Category.
NaxaasMunaasabad· 2020
Fido Dido House by 7UP Free Shaqada Koowaad: Rakibaadda Sumadda Waayo-aragnimada
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Munaasabad Category
Verified Award Winner
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About Fido Dido House by 7UP Free Shaqada Koowaad: Rakibaadda Sumadda Waayo-aragnimada
Qoraalka Buugga: Fido Dido House waa rakibaad sumadeed laba maalmood ah oo lagu sameeyay Covent Garden ee London. Naqshaddu waxay u tarjumaysaa adduunka labajilicsan ee madow-iyo-cad ee jilaha Fido Dido una beddeshaa booc saddex-jilicsan. Booqdayaashu waxay dhex maraan aagagga mowduuca leh, oo ay ku jiraan armaajo dhar caan ah lagu shubay iyo qolka cuntada oo sitay Fido Flakes. Astaamo dheeraad ah oo ku jira waxaa ka mid ah qaboojiye lagu qaboojiyo, hoosgal lagu nasto, gidaar wax lagu sawiro oo iskaashi leh, muusig degan, iyo tijaabin alaabta. Goobtan dareen-badan ayaa martida ugu casuumaysa inay nastaan iyagoo sidoo kale nooleeya farriinta ololaha.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Fido Dido House by 7UP Free Shaqada Koowaad: Rakibaadda Sumadda Waayo-aragnimada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Fido Dido House by 7UP Free Shaqada Koowaad: Rakibaadda Sumadda Waayo-aragnimada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Fido Dido House by 7UP Free Shaqada Koowaad: Rakibaadda Sumadda Waayo-aragnimada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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