Game Fuel PRO-AM Consumer Experience Naqshadaynta Munaasabad Toos ah by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Munaasabadaha iyo Dhacdooyinka Competition Category.
DahabMunaasabad· 2020
Game Fuel PRO-AM Consumer Experience Naqshadaynta Munaasabad Toos ah
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Abaalmarinta Dahabka ah ee A' Design Award Winner in Munaasabad Category
- 104,928
- Verified Award Winner
- Verify Award Status for #100581
The Design
About Game Fuel PRO-AM Consumer Experience Naqshadaynta Munaasabad Toos ah
Game Fuel PRO-AM waxay ahayd munaasabad ciyaareed toos ah oo loo abuuray sumad cabitaan, laguna baahiyay daawadayaasha guryaha jooga. Munaasabadda waxay isku lammaanaysay ciyaartoy xirfadlayaal ah iyo dad caan ah si loo soo bandhigo hab ciyaareed cusub oo laba-ka-soo-hor-jeeda-laba ah iyo in la soo bandhigo qasacad cabitaan cusub. Goobta istuudiyaha waxaa lagu iftiimiyay midabada guduud iyo buluug, kuwaas oo ah midabada aasaasiga ah ee alaabta, si loo abuuro saameyn qiiro leh loona kala saaro labada kooxood. Farta xarfaha ee waaweyn iyo midab xooggan ayaa goobta siiyay fasiraad casri ah oo ciyaaraha ah. Goobta waxaa loo naqshadeeyay si ay si cad shaashadda ugu muuqato inta lagu jiro baahinta.
The Recognition
About the Abaalmarinta Dahabka ah ee A' Design Award
Game Fuel PRO-AM Consumer Experience Naqshadaynta Munaasabad Toos ah waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Game Fuel PRO-AM Consumer Experience Naqshadaynta Munaasabad Toos ah waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Game Fuel PRO-AM Consumer Experience Naqshadaynta Munaasabad Toos ah waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
