Problue Annual Posters Primary Function: Bandhig by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Bandhig by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Sawir-qaadista iyo Wax-ka-beddelka Sawirrada Competition Category.

LacagSawir-qaadis· 2020

Problue Annual Posters Primary Function: Bandhig

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Abaalmarinta Lacagta ah ee A' Design Award Winner in Sawir-qaadis Category

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Verified Award Winner
Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Bandhig

Problue Annual Posters waa taxane bandhigyo daabacan oo loo sameeyay astaan ganacsi oo quusitaanka la xiriira. Bandhig kastaa wuxuu tusayaa hal moodel oo gashan labada mid: dhar magaalo oo qurux badan iyo dharka quusitaanka, sidaas darteed isbeddelka u dhexeeya nolosha maalinlaha ah iyo quusitaanka waa la muujiyay. Buluug cawlan ah ayaa loo isticmaalay ninka si loo muujiyo qurxinta, halka guduudka loo isticmaalay naagta. Cagaha dabbaasha ee dahaadhka ah waxay tilmaamayaan dhaqdhaqaaqa nolosha magaalada. Is-barbardhigyada ayaa si ula kac ah loo habeeyay, sida degdegga iyo aamusnaanta, dharka maalinlaha ah iyo dharka quusitaanka, jilicsanaanta iyo afaysnaanta. Bandhig kastaa wuxuu cabbirkiisu yahay 420 x 594 milimitir.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Problue Annual Posters Primary Function: Bandhig waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Problue Annual Posters Primary Function: Bandhig waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Problue Annual Posters Primary Function: Bandhig waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd