We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo by Fengfeng Chen

We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2020

We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo

by Fengfeng Chen

Client: We Jewelry

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo

Book Text: We Jewelry waa naqshadeynta gudaha ee meel ganacsi oo loo sameeyay astaanta dahabka, kuna taalla Fuzhou, Shiinaha. Dukaanku wuxuu daboolayaa 45 mitir laba jibbaaran. Kabadaha wax lagu bandhigo waxaa loo qaabeeyay sida sanaadiiqda safarka waxaana lagu dhex qotomiyay khaanadaha, sidaas darteed alaab badan ayaa lagu tusi karaa dhul xaddidan. Biraha yaryar ee ku yaal daaqadda iyo kabadaha ayaa ku dara faahfaahin la sifeeyay. Daaqadda waxay isticmaashaa qaab shabag ah, oo leh unugyo furan oo cad iyo unugyo xiran oo liin ah. Liinta guban waa midabka ugu weyn ee meesha. Ilaha iftiinka oo leh heerkul midab oo kala duwan ayaa la dhigay si ay dahabku ugu muuqdo mid dhalaalaya.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. We Jewelry Primary Function: Meel Ganacsi oo Alaab lagu Iibiyo waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Dimensions & Packaging: The site area is 45 square meters
Tags: Jewelry retail space, jewelry, fashion, travel case showcase, display design
Production Technology: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Design Challenge: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Research: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Inspiration: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Project Duration: November 2019 / fuzhou city, fujian province, China
Operation Flow: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.