Beyond the Blue Buug by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.

LacagDaabacaad· 2020

Beyond the Blue Buug

by Sung ho Nam

Client: Cosmo-Sloth

Abaalmarinta Lacagta ah ee A' Design Award Winner in Daabacaad Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buug

Beyond the Blue waa buug ku saabsan arrimaha deegaanka ee la xiriira badda. Cutub kasta waxaa lagu horgeliyaa jeeg midab gaar ah oo muujinaya wejiga kala duwan ee badweynta. Jeegga cagaaranka ah wuxuu u taagan yahay kayn badeed caafimaad qaba, halka jeegga guduudanuna uu tilmaamayo badda ay madoobaatay dhiigga nibiriga. Midabka waxaa loo isticmaalaa si fudud oo caalami ah si loogu sharaxo mowduucyada deegaanka ee adag akhristayaal da' kasta ah. Buuggu wuxuu cabbirkiisu yahay 187 mm iyo 245 mm wuxuuna leeyahay 90 bog. Daabacaaddu waxay isticmaashaa khad saliidda soybean-ka ah oo lagu daabaco warqad matte ah oo 100 g ah, xidhiddiinta dunta ahina waxay yaraysaa isticmaalka koolka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Beyond the Blue Buug waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Beyond the Blue Buug waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Beyond the Blue Buug waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam