2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda by Tist

2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda by Tist is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Hadiyadaha Competition Category.

BirHadiyad· 2020

2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda

by Tist

Client: Tist

Abaalmarinta Birta ah ee A' Design Award Winner in Hadiyad Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda

Qoraalka Buugga: 2030 Messaging Gift waa taxane kaadhadh hadiyad ah oo loogu talagalay macaamiisha da'doodu u dhaxayso labaatanka iyo sodonka sano. Kaadhadhka waxaa lagu isticmaali karaa dhammaan dukaannada sumadaha shirkad caalami ah oo nolol-maalmeedka ku takhasusay. Kaadh kastaa wuxuu sitaa fariin gaaban oo dhiirigelin, ammaan, qalbiqaboojin ama hambalyo ah, oo ku qoran erayo ay da'doodan aad ugu bartay. Waxaa la soo saaray toban nooc, mid kastaa oo qiyaastiisu tahay 50 mm oo ballaadh iyo 90 mm oo dherer ah. Midabyo iyo walxo kala duwan ayaa lagu daboolay si loo siiyo baaxadda kaadhka muuqaal saddex-cabbir ah. Kaadhadhku waxay dadka u ogolaadaan inay dirsato fariin, isla markaana ay u haysto sida mid iyaga u gaar ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. 2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, 2030 Messaging Gift Shaqada Koowaad: Kaadhka Hadiyadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ