Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa by K11 Musea

Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa by K11 Musea is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2020

Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa

by K11 Musea

Client: New World Development Company Limited

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa

Flavour Funhouse waa dhismaha gudaha ee suuqa wax-iibsiga dhulka hoostiisa ee Hong Kong. Naqshaddu waxay ka soo qaadatay dhismaha gallery-ga bir iyo galaas ah ee qarnigii sagaal iyo tobnaad. Guryaha dukaamada oo ka samaysan bir iyo galaas iyo albaabbada saamaya ee shabaqda madow leh waxay siiyaan deegaanka oo dhan jaw isku mid ah oo aan waqti xaddidnayn. Saqaf sare oo bir madow ah oo leh shabaq bir ah ayaa hayta iftiimimada iyo qurxinta, kuna ilaaliya dhererka buuxa ee qolka hoose. Saddex nooc oo turax dhulka ah, oo ay ku jiraan kuwo lix-gees leh, ayaa calaamadeeya aagag kala duwan. Aagga cuntadu wuxuu bixiyaa miisaska bar-ka, miisas yaryar iyo miis alwaax dheer oo loogu talagalay kooxo kala duwan. Sidoo kale meel ayaa la siiyay farshaxanka casriga ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Flavour Funhouse Primary Function: Suuqa Wax-iibsiga Dhulka Hoostiisa waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong