Beauty United Space Naqshadaynta Gudaha ee Saloonka by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
DahabGudaha· 2020
Beauty United Space Naqshadaynta Gudaha ee Saloonka
Client: DDDD Creative Company
Abaalmarinta Dahabka ah ee A' Design Award Winner in Gudaha Category
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The Design
About Beauty United Space Naqshadaynta Gudaha ee Saloonka
Beauty United Space waa saloon timaha iyo qurxinta oo ku yaal Wuhan, Shiinaha. Qaybta gudaha waxay dhan tahay ilaa 220 mitir oo laba jibbaaran, waxayna isku keentaa adeegyada timo-jarista, hab-qurxinta iyo makeup-ka hal meel. Midabbada ugu muhiimsan ee astaanta shirkadda ayaa kala qaybiya aagagga waxayna abuuraan kala duwanaansho midab oo xoog leh. Qaybo aan la taaban karin oo bas ka mid ah ayaa loo adeegsaday mowduuc guud ahaan bannaanka gudaha. Alaabta la isticmaalay waxaa ka mid ah looxyada terrazzo ee horay loo diyaariyey, tiilasho sibidh ah, bir aan miridh lahayn oo muraayad leh oo xoqan, iyo kuraas caag ah oo qaabaysan. Aagagga isdhexgalka iyo bandhigyada alaabta ayaa ka caawiya booqdayaasha inay fahmaan astaanta shirkadda.
The Recognition
About the Abaalmarinta Dahabka ah ee A' Design Award
Beauty United Space Naqshadaynta Gudaha ee Saloonka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Beauty United Space Naqshadaynta Gudaha ee Saloonka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Beauty United Space Naqshadaynta Gudaha ee Saloonka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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