Naxaas Munaasabad · 2021
Future Tribes Naqshadaynta Meel Bannaan ee Dhacdada
by Hong Kong Trade Development Council
- Abaalmarinta Naxaasta ah ee A' Design Award 2021 in Munaasabad
- CLIENT: Hong Kong Trade Development Council
- Estimated Number of Design Views: 23,920
- Verification code D53B23FDDA · Verify this award
Colors
About Future Tribes Naqshadaynta Meel Bannaan ee Dhacdada
Future Tribes waa naqshad meel bannaan oo dhacdo loogu talagalay Centrestage, oo ah bandhig moodada socda afar maalmood ah oo ka dhacay Hong Kong, kaasoo soo bandhigay 240 sumad ganacsi (brand) gudaha goob dhan 9000 mitir oo laba jibaaran ah. Naqshadaddu waxay daboolaysaa albaabka soo galitaanka, bandhig dhexe iyo aag catwalk ah. Luuqadda muuqaalka ah waxay isku darsan tahay astaamo dhaqameed oo dhaqan qadiim ah, sida runes, xarfaha hieroglyphs iyo tattoo-yada, iyo tignoolajiyada casriga ah. Waxaa la isticmaalay bandhigyo holographic oo qaab marwaxad leh, shaashado LED ah, iyo iftiin saddex-gees ah oo dhaqdhaqaaqa. Qaybaha oo dhan waxaa laga sameeyay meel kale ka baxsan goobta, waxaana lagu ururiyay goobta gudaheeda seddex maalmood.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Future Tribes Naqshadaynta Meel Bannaan ee Dhacdada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Future Tribes Naqshadaynta Meel Bannaan ee Dhacdada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Future Tribes Naqshadaynta Meel Bannaan ee Dhacdada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- Dimensions & Packaging
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- Tags
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- Production Technology
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- Design Challenge
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- Research
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- Inspiration
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- Operation Flow
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Image Credits
- Hong Kong Trade Development Council
