Twilight Naqshadaynta gudaha ee bannaanka ganacsiga by Dot Dot Studio and Process Ltd.

Twilight Naqshadaynta gudaha ee bannaanka ganacsiga by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2021

Twilight Naqshadaynta gudaha ee bannaanka ganacsiga

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Twilight Naqshadaynta gudaha ee bannaanka ganacsiga

Mashruucani wuxuu isticmaalaa sheeko-abuur meelaysan si uu booqdayaasha ugu milmiyo sheekada, xamaasadda, iyo asalka ka danbeeya cabitaan kasta, isagoo ka dhigaya walxaha lagu sameeyo iyo taariikhdooda taaban karta gudaha booska. Loo naqshadeeyay si uu markiiba kaliya u martigeliyo koox hal mar ah, dukaanku wuxuu bixiyaa khibrad gaar ah oo dhow, halkaas oo martida ay ku qanacsanaan karaan dhammaan shanta dareen si ay si buuxda ugu qadariyaan qiimaha qaaliga ah ee alaabta. Marka laga soo tago xoojinta xiriirka bini'aadamka, khibradda guud waxay xidhiisiisaa xiriirka u dhexeeya dadka, deegaanka, iyo wada-hadalka isku xidhan ee u dhexeeya meelo kala duwan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Twilight Naqshadaynta gudaha ee bannaanka ganacsiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Twilight Naqshadaynta gudaha ee bannaanka ganacsiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Twilight Naqshadaynta gudaha ee bannaanka ganacsiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU