Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah by Hsuan-Hui Lee

Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah by Hsuan-Hui Lee is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

BirGudaha· 2021

Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah

by Hsuan-Hui Lee

Client: Birkin Creative Integrated Marketing Service Limited

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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The Design

About Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah

Qoraalka Buugga: Transformers the Skin Test House waa dukaan ku-meel-gaar ah oo loo naqshadeeyay nooc ka mid ah alaabta cosmetics-ka. Dukaanka waxaa laga dhisay kontenarro leh qaab-dhismeed bir ah, halka dhulka, saqafka iyo derbiyadu ay ka samaysan yihiin alaab qoryo ah oo bay'ad-nadiif ah. Sanaadiiq iftiin ah oo LED ah iyo goobo bandhig ah ayaa muujiya alaabta gudaha ku jirta. Qaybaha waxaa lagu isku dari karaa laba iyo toban saacadood, waxaana lagu dari karaa tiro kala duwan, iyo hoos-dhig (canopy) haddii cimiladu roobka noqoto. Alaabta oo dhan waa mid dib loo isticmaali karo, dukaankana waxaa la isku dhisay oo la kala qaadey ilaa lixdan jeer si loogu isticmaalo dhacdooyin bandhig ah oo ka dhacay meelo dadweynuhu joogaan.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Transformers the Skin Test House Shaqada Ugu Weyn: Dukaan Ku-meel-gaar ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Dimensions & Packaging: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Tags: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Production Technology: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Design Challenge: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Research: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspiration: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Project Duration: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Operation Flow: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Team Members: Birkin Creative Integrated Marketing
Image Credits: Birkin Creative Integrated Marketing