3 Mobile Lifestyle Store Primary Function: Naqshadaynta Gudaha ee Dukaanka Tafaariiqda by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
LacagGudaha· 2021
3 Mobile Lifestyle Store Primary Function: Naqshadaynta Gudaha ee Dukaanka Tafaariiqda
Client: IMO design
Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category
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The Design
About 3 Mobile Lifestyle Store Primary Function: Naqshadaynta Gudaha ee Dukaanka Tafaariiqda
Book Text: 3 Mobile Lifestyle Store waa naqshad gudaha ah oo tafaariiq ah oo loogu talagalay shirkad shabakad taleefan gacmeed oo ku taal Hong Kong. Dukaanku wuxuu daboolayaa 150 mitir oo laba jibaaran. Xariiqyo madow iyo caddaan ah oo isbarbardhig ah ayaa maraya rukun kasta oo bannaanka ah. Xariiqyo dhinac ah oo ballaadhan ayaa qaabeeya baararka iftiinka toosan iyo qaabka sagxadda. Dhammaystirka alwaaxda ah wuxuu ku daraa dareen wanaagsan oo isdaba-joog ah iyo fudayd. Aagga adeegga macaamiisha wuxuu isticmaalaa qaybiyeyaal maro ah oo qaydka qabsada oo laga soo qaatay kuraasta diyaaradaha heerka koowaad. Aqoon-is-weydaarsi xiran oo leh qaybiyeyaal muraayad ah oo la shaqeyn karo ayaa martigeliya casharro waxbarasho oo loo furi karo aagga iibka marka la qabanayo dhacdooyin.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
3 Mobile Lifestyle Store Primary Function: Naqshadaynta Gudaha ee Dukaanka Tafaariiqda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. 3 Mobile Lifestyle Store Primary Function: Naqshadaynta Gudaha ee Dukaanka Tafaariiqda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. 3 Mobile Lifestyle Store Primary Function: Naqshadaynta Gudaha ee Dukaanka Tafaariiqda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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