Hang Seng Bank Gudaha Laanta Bangiga by Marco Choi and Yan Yik Lun

Hang Seng Bank Gudaha Laanta Bangiga by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2021

Hang Seng Bank Gudaha Laanta Bangiga

by Marco Choi and Yan Yik Lun

Client: IMO design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Hang Seng Bank Gudaha Laanta Bangiga

Hang Seng Bank waa qaab cusub oo laan bangi oo gudahiisu ku yaal Hong Kong. Laantu waxay dhan tahay 152 mitir oo laba jibaaran waxayna leedahay qaab bannaan oo soo dhaweyn leh, iftiin raaxo leh iyo qaybo alwaax ah oo diirran. Astaamaha adeegga dijitaalka ah ayaa lagu daray gudaha, oo ay ku jiraan tigidhada elektaroonigga ah, baar adeeg dijitaal ah iyo kaawuntar is-adeeg. Macaamiisha waxay heli karaan tigidh elektaroonig ah oo loogu talagalay adeegyada kaawuntarka iyagoo adeegsanaya barnaamij bangi oo mobile ah ka hor inta aysan iman. Naqshaddu waxay ujeeddo u leedahay in la yareeyo waqtiga sugitaanka ee laanta iyo in adeegga bangiga laga dhigo mid waxtar badan oo iswaafajin badan leh.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Hang Seng Bank Gudaha Laanta Bangiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hang Seng Bank Gudaha Laanta Bangiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hang Seng Bank Gudaha Laanta Bangiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab