Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda by Yong Wong

Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda by Yong Wong is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

DahabGudaha· 2021

Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda

by Yong Wong

Client: Beijing Tongrentang Health

Abaalmarinta Dahabka ah ee A' Design Award Winner in Gudaha Category

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The Design

About Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda

Tongrentang Zhima Health waa dukaan waayo-aragnimo oo ku yaal magaalada Beijing. Dukaanku wuxuu ka kooban yahay 5000 mitir laba jibbaaran oo ku fidsan saddex dabaq. Kaabayaasha cuntada, cuntooyinka nafaqada leh iyo alaabta daryeelka caafimaadka oo ay ku jirto tignoolajiyada caafimaadku waxaa lagu bixiyaa hal meel. Meelo ballaaran oo ah alaabo is-dhaafsan, sida alwaax adag iyo naxaas, ayaa lagu dabaqay gudaha dhismaha. Laga bilaabo dabaqa hoose kor u socda, waxaa la soo bandhigay afar mowduuc, kuwaas oo kala ah weydiin, cunto, soo kabasho iyo daaweyn. Dukaanku wuxuu sidoo kale u adeegaa sidii goob bulsheed oo raaxo leh oo loogu talagalay macaamiisha.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tongrentang Zhima Health Naqshadeynta Gudaha ee Tafaariiqda waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design