LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah by Yingtao Xu

LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2021

LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah

Book Text: LiNing Jiilka 8-aad waa dukaan astaan ah oo loogu talagalay astaan ciyaaraha, oo daboolaya 2049 mitir laba jibbaaran. Naqshaddu waxay ka soo qaadatay wadooyinka orodka iyo garoomada kubbadda koleyga. Meesha laga soo galo waxaa lagu bandhigaa alaabta orodka oo hoos yaalla xarigyo iftiin midab beddela kuwaas oo u ifaya hab laxan leh. Shaashad LED ah oo bartamaha ku taal ayaa dib u xusuusinaysa shaashadaha ka sarreeya garoomada kubbadda koleyga waxayna qaabaynaysaa bandhigga kubbadda koleyga. Dusha gudaha waxaa loo isticmaalay simiinti fudud, halka rufufka laga sameeyay bir iyo bir aan miridha lahayn oo leh dhalaal qaab-dhismeedka fiber-ka kaarboonka ah. Rufufka waa la kala furi karaa lana dib u warshadayn karaa si loo yareeyo qashinka. Alaabta waxaa loo kala saaray meelo mawduuc cad leh.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. LiNing 8th Gen Primary Function: Dukaanka Ugu Weyn ee Astaanta ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.