Call Center Madal Isgaarsiineed by Akbank Design Studio and Service Design

Call Center Madal Isgaarsiineed by Akbank Design Studio and Service Design is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha Competition Category.

DahabIsdhexgal· 2021

Call Center Madal Isgaarsiineed

by Akbank Design Studio and Service Design

Client: Akbank

Abaalmarinta Dahabka ah ee A' Design Award Winner in Isdhexgal Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Call Center Madal Isgaarsiineed

Call Center waa madal isgaarsiineed oo loo naqshadeeyay xarunta xiriirka macaamiisha ee bangi. Madashu waxay taageertaa wakiillada inta lagu jiro wicitaannada macaamiisha iyo codsiyada sheekaysiga (chat). Baahiyaha macaamiisha waa la falanqeeyaa ka hor, inta lagu jiro iyo ka dib wicitaan kasta, sidaas darteed dhibaatooyin badan ayaa lagu xalliyaa isha asalka ah iyada oo aan loo baahnayn wicitaan cusub. Kanaallada adeegga iskiis ah sida barnaamijyada mobilada, mishiinnada ATM-ka iyo nidaamyada jawaabta codka ayaa ku jira. Wakiillada waxaa hagaya shaashado xog-guud (dashboards) iyo falanqayn u jiheeya macmiil kasta xarunta saxda ah. Shaashad nasasho ayaa muujisa fariimo dhiirrigelin ah inta u dhaxaysa wicitaannada. Madashu waa mid la jaanqaadda qalab kasta (responsive) waxaana lagu heli karaa Ingiriisi iyo Turki.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Call Center Madal Isgaarsiineed waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Call Center Madal Isgaarsiineed waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Call Center Madal Isgaarsiineed waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In accordance with Akbank's new vision, Customer Contact Center is a "Experience Center" that offers proactive sales and services with analytical support, complementing digital channels.
By analyzing not only the cx during the call, also before and after the call, we proactively solve the problems of our customers at the source without creating a call. Also we create new experience not only in contact center also in self service channels as mobile, ATM, IVR etc.
Dimensions & Packaging: Responsive design, holistic design approach to corporate identity
Tags: Contact Center, Customer Communication, Customer Experience, Services Design, Digital Transformation, Responsive Design, User Experience, User Interface, Interaction Design, Digital Interaction
Production Technology: The project is available for desktop in English and Turkish language versions. Design Tools: Sketch, Principle, Illustrator, Invision, Zeplin, Abstract Development Tools: .net 4.5 mvc, Kendo UI, Angular
Design Challenge: The agent can answer call and chat notification from customers parallely. The design should handle all needs in one shot so the agent manage the call easily. Also, the agents are very busy during the day. The question is how can the application can be kind and smart both in business and personal. When the agent wants to take a new call, the screen is reversed to the pause moments screen and the agent can see motivation or well being messages on there. This screen is created for take a breath.
Research: We had in depth interviews with customers and staff users to determine the needs and functions,. To understand the users needs and provide successful solutions, we used wide range of research methods like user interview, card sorting, design workshops. After these research we focus not only the customer experience during the call, but also before and after call and solved the problems.We got meaninful insights with these researches and use them to creating personas, customer journey mappings. To evaluate our design and observed users behaviors, we ran several user testing.
Inspiration: We want to make Akbank customer's and staff's experience better with all channels. Customer contact center is one of the channel of this process. After all the studies we have been thinking about how to make customer communication fast, intelligent, value based and simple. We have designed a proactive, fast and intelligent customer communication and sales tool that provides quick solutions, better quality services and intuitive experience designed to motivate staff encourage team collaboration
Project Duration: The project started in March 2019 in Istanbul and had first released in June 2020 in Istanbul. It is an ongoing process with updates depending on new needs.
Operation Flow: Firstly we try to solve the problem or need before become a call so we provide self services solutions as mobile, atm etc. If customer call us firstly we try to guess it's need and response in voice response system easily. If customer need connect to the agent we direct customers to right station faster according to its need and segmentation. During the call, agents are fed with dashboard, analytics intelligence and functions that will provide the fastest and proactive service to the customer
Patents: Copyrights belong to Akbank T.A.Ş, 2020
Team Members: Akbank Design Studio and Service Design team
Image Credits: Image #1: Illustrator Akbank Design Studio, 2020. Photo Akbank Design Studio, 2021.
Image #2: Illustrator Akbank Design Studio, 2020.
Image #3: Illustrator Akbank Design Studio, 2020.
Image #4: Illustrator Akbank Design Studio, 2020.
Image #5: Illustrator Akbank Design Studio, 2020.
Video Credits: Illustrator Akbank Design Studio, 2020.