Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah by Akbank T.A.S

Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha Competition Category.

LacagIsdhexgal· 2021

Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah

by Akbank T.A.S

Client: Akbank

Abaalmarinta Lacagta ah ee A' Design Award Winner in Isdhexgal Category

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The Design

About Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah

Akbank ATM waa isku-xir shabakadeed loogu talagalay mashiinnada lacag-bixinta ee otomaatigga ah. Isku-xirku wuxuu ka muuqdaa shaashado cabbirkoodu yahay 1024 iyo 768 pixel wuxuuna taageeraa luqado dhawr ah, oo ay ku jiraan Ingiriisi, Jarmal, Ruush iyo Faransiis. Dashboard shakhsiyeysan ayaa soo bandhigaya waxyaabo ku salaysan qaababka dhaqanka isticmaalaha iyo moodooyinka go'aannada maaliyadeed. Naqshadaha fudud iyo macluumaadka cad ayaa ka caawiya isticmaalayaasha inay raacaan tallaabo kasta. Habka moobaylka u eg wuxuu isticmaalaa isdhexgalo la yaqaan, celceliska macaamilku wuxuu qaataa qiyaastii toban ilbiriqsi oo ka yar sidii hore.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Akbank ATM Primary Function: Isku-xirka Mashiinka Lacag-bixinta ee Otomaatigga ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020